Aldi has welcomed more shoppers as they continue to switch from major retailers amid the cost-of-living crisis, new research has revealed.
According to market research agency Kantar, the German discounter welcomed an additional 1.65 million customers in the 12 weeks leading up to October 2nd.
The data from Kantar shows that Aldi took nearly £260 million in sales from other major retailers in that period, including more than £56 million in sales from Tesco as well as £12 million in sales from Lidl.
As inflation, tax and energy prices continue to rise, the supermarket is ensuring its consumers are getting the best value possible by keeping prices low and helping consumers to save money.
While the number of shoppers visiting Aldi increased by 13% in the past three months, research from consumer champion Which? found that a typical basket of 48 everyday items cost £87.37 at Tesco and £75.61 at Aldi.
“Every week, more and more shoppers are realising that their grocery budget can go a lot further at Aldi,” chief executive of Aldi and Ireland, Giles Hurley said.
“As a result, we are welcoming more than 130,000 new customers a week while our existing customers are buying more from us and coming to Aldi for more of their weekly shop.
“With the cost of household bills continuing to rise, the fact that a typical £90 basket at the traditional full-price supermarkets costs over 17% more than it does at Aldi means people can make significant savings by switching their shopping to us.”
