Aldi has retained the ‘UK’s cheapest supermarket’ title, as revealed in new data from consumer insight company Which? today.
The announcement marks the German discounter’s fourth consecutive win over a four-month period.
As inflation, tax and energy prices continue to rise, the supermarket is ensuring its consumers are getting the best value possible by keeping prices low and helping shoppers to save money during the cost-of-living crisis.
Conducting its monthly Cheapest Supermarket price comparison this week, Which? looked at the cost of a basket of approximately 48 items, including groceries and household essentials, with Aldi coming in cheapest at £75.61.
However, the same list of items is significantly more expensive at other rival supermarkets, with Morrisons sitting at £94.38, Tesco at £87.37 and Sainsbury’s at £86.34.
The independent consumer group’s research also found Aldi to be £23.79 cheaper than the most expensive supermarket, Waitrose, for an equivalent basket of products.
“The upcoming months remain uncertain for so many across the UK, and we want to help make this difficult time a little easier for our valued customers,” Aldi UK managing director of buying Julie Ashfield said.
“We are committed to providing our customers with the very best quality at prices that don’t break the bank, and we’re thrilled to be yet again recognised as the UK’s cheapest supermarket by Which?.”