Nestlé’s Quality Street has announced it is axing its famous bright plastic wrapping on its chocolate after 86 years, in a move to make them more environmentally friendly, just in time for the busy Christmas period.
The change to the foil wrapping will stop nearly two billion wrappers ending up in landfill a year.
Instead, chocolates such as strawberry delight will continue to be packaged in bright wrapping which will now instead be coated in a vegetable-based wax.
“We know that opening the lid and seeing ‘the jewels’, as we call them, is really important,” Nestlé’s head of sustainability Cheryl Allen told Sky News.
“We think we’ve done a really good job with the redesign and feel confident that people will respond positively.”
Despite the foil wrappers losing their shine, they will retain their familiar colours, the FMCG giant revealed.
In August, Quality Street shrunk the size of the tub by 50g for the first time in three years, as the Nestlé aimed to cut soaring production costs.
According to data from Assosia, the 650g tubs that were on sale last Christmas have been replaced by 600g tubs.