The Weetabix Food Company (WFC) is celebrating its 90th anniversary over September and October with behind-the-scenes factory tours for employee families.
The leading breakfast brand still operates from its original Northamptonshire base where it is renowned for making some of Britain’s favourite breakfast cereals such as Weetabix, Alpen and Ready Brek.
Since 1932, the company has been given the Royal Warrant (1975), donated more than 3 million breakfasts to disadvantaged school children and partnered with the Football Association to support women’s football initiatives (2021).
The iconic British company, which was first established in 1932, is now marking its 90th anniversary with celebrations designed to thank its employees across the ages for their hard work and dedication.
Across the coming four weekends, Weetabix will be giving relatives of workers a behind-the-scenes look at the iconic British food manufacturer at its factory in Burton Latimer.
“Life has changed a great deal over the decades that we’ve been manufacturing here in the UK, but our brand and products have remained trusted by families in the UK and around the world,” managing director at Weetabix Food Company, Sally Abott said.”
She added: “Despite the challenges businesses like ours are facing at the moment, our 90th anniversary gives us an opportunity to celebrate, reflect on our progress and to look towards a bright and prosperous future.
“I’m so very grateful to everyone who has worked for us or works for us today – from manufacturing teams through to technical teams and warehouse operators, sales and marketing teams, support staff, our pensioners and our apprentices alike – for their tremendous efforts and dedication during our long history.
“Weetabix wouldn’t be Weetabix without our 90 years of brilliant people.”
