Aldi ‘enhances customer journey’ with new omnichannel delivery partner

Aldi is partnering with operations experience management platform parcelLab in a bid to improve its delivery communications and enhance overall omnichannel customer experience.

The collaboration will see Aldi embracing the new technology, which ensures customers will receive clear and proactive communications about deliveries and returns directly from the retailer for all non-grocery related online purchases.

Aldi is the first UK supermarket to integrate this technology with its existing online platform. The enhanced level of communication will also allow the discount supermarket to offer more of its range to shoppers and use delivery data to improve overall order efficiency.

This move comes as Aldi, which has recently been confirmed as the UK’s fourth-largest supermarket, looks to improve its customers’ online and offline purchasing journeys.

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“We wanted to provide a seamless order and delivery experience for our online customers, and parcelLab’s platform allows us to simplify our communications and offer customers more relevant and timely information on their Aldi order,” Aldi UK managing director of national IT and eCommerce, Kara Greatorex said.

parcelLab CEO and co-founder, Tobias Buxhoidt added: “We are thrilled to be at the heart of Aldi’s plans to enhance their customer journey, and we can’t wait to provide customers with an immersive and memorable experience to grab their attention.

“Our platform will keep customers within Aldi’s ecosystem, helping to drive future sales and ensure that at no stage the customer is left in the dark.

“Recently retailers have faced extremely challenging conditions, so it is vital to ensure brands keep their customer informed across every stage of the journey – proactively informing them of dispatch and any unexpected delays.”



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