Aldi has officially overtaken Morrisons as the UK’s fourth largest grocer, according to the latest 12-week data from Kantar.
The discount supermarket saw its market share rise by 1.2% over the 12-week period to 4 September, claiming 9.3% share of the UK supermarket sector.
Earlier this year, Aldi’s 9.2% share of the UK grocery market share saw it overtake Morrisons during the four weeks to 7 August. However, today’s figures mark the first time Kantar has officially named Aldi as Britain’s fourth largest supermarket.
Aldi’s sales rose by an impressive 18.7% over the 12 weeks to 4 September 2022, giving it 9.3% market share.
Fraser McKevitt, head of retail and consumer insight at Kantar, pointed out that “shoppers are taking steps to manage their budgets”, such as “broadening the range of stores they visit”.
Discount grocers are benefiting from this, with McKevitt declaring Aldi as “Britain’s fourth largest supermarket for the first time”, while Lidl grew sales by 20.9%, with a market share which has increased to 7.1%.
McKevitt continued: “Back at the start of the 2010s, Tesco, Sainsbury’s, Asda and Morrisons together accounted for over three quarters of the sector but that traditional big four is no more.
“The discounters have seen dramatic sales increases in recent months, bringing more and more customers through their doors. Aldi has done well to expand its shopper base, supported by consistent store openings, and with 14.2 million consumers visiting the grocer in the past three months.
“Meanwhile, for the fourth month in a row Lidl was the fastest-growing grocer and recorded its strongest sales performance since October 2014.”
Iceland also won market share in the latest period, reporting sales figures which are 5.8% higher than in 2021, while Tesco, Sainsbury’s and Asda all achieved their best sales performance since April 2021.
Tesco’s market share now stands at 26.9% following a 1.9% boost to sales, while Asda currently holds 14.1% of the market following 2.2% sales growth. Sainsbury’s accounts for 14.6% of the market.
Co-op held its 6.5% market share while securing a 2.7% increase in sales. Morrisons holds 9.1% of the market, Waitrose has a 4.7% overall share and online grocery specialist Ocado has 1.7% of the market.