Waitrose has greatly reduced its beer and cider range to make way for several new craft beers.
The grocer has reportedly slashed 50 alcoholic drinks from its range over recent weeks in order to create shelve space for the incoming beverages at supermarket stores.
Some of the beers they have cut include: Brewdog’s Planet Pale Ale, Camden Town’s Unfussy Lager 330ml, Siren Lumina Session IPA 330ml, as well as many larger multipacks such as Tiny Rebel Mixed Packs 12 x 330ml, and Birra Moretti 18 x 330ml.
A Waitrose spokesperson told The Grocer it had “an extensive range of beers, wines and spirits to suit every occasion” and was seeing strong sales of super premium lagers, with good multipack sales.”
It added customers could “look forward to lots of exciting new craft products launching very soon.”
The news comes as Waitrose confirms that the vast majority of its supermarkets will close next Monday for the Queen’s funeral.
