Booker Wholesale partners with Just Eat

Symbol group retailer Booker Wholesale has partnered with Just Eat.

As a result, operators of Londis, Premier, Budgens and Family Shopper will be able to offer customers a range of fresh food, everyday essentials, drinks and tobacco.

As part of the agreement, Booker Wholesale’s sales team will promote Just Eat delivery to their store customers as a preferred partner.

Retailers can also sign up via the Booker Retailer Bulletins. Once the site is live on the food delivery platform, the site can then begin receiving orders from the Just Eat app and website.

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The partnership will enable Symbol group stores to reach thousands more customers in the local area and provide greater convenience.

It will also take advantage of Just Eat’s 18 million customer base and delivery reach of 97% of UK postcodes.

“Consumers are increasingly looking to have anything and everything delivered to the door – not just their favourite takeaway. That’s why convenience stores are among the fastest growing sectors for delivery,” Just Eat strategic accounts director Amy Heather said.

“Just Eat’s position as the UK’s leading food delivery app coupled with Booker Wholesale’s scale means we’re well positioned to help Londis, Premier, Budgens and Family Shopper retailers capitalise on this surge in demand. It’s an exciting next step in the expansion of our grocery offering.”

Just Eat first began offering on-demand grocery delivery late last year, launching with a partnership with Asda. Since then, convenience operators One Stop and Co-op Central England.

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