Breakfast biscuit brand Belvita is launching three new non-HFSS biscuit bars, including Fruit Crunch Raisin & Currant, Fruit Crunch Apple & Pear, and Soft Bake Apricot flavours.
Each multipack for the three HFSS-compliant snack bars contains six individual packs of two biscuits and are being sold for approximately £2.99.
They contain “fruit and fibre ingredients with a crunchy texture” and weigh in at under 100 calories per biscuit.
READ MORE: Cadbury, Belvita and Maynards Bassetts to launch non-HFSS products
The New Product Development (NPD) offered “a lighter option for afternoon snacking and as fuel for those in-between mealtime moments,” said Belvita.
All three snacks are billed as being low in saturated fat, “giving consumers great-tasting healthier alternatives to other category offerings.”
Soft Bakes Filled Apricot launches this month and both Fruit Crunch flavours will hit supermarket shelves in September.
“There is a real opportunity for retailers to drive interest and grow sales at both the morning and afternoon snacking occasions now that shoppers’ habits had returned to normal,” said Belvita brand manager, Amy Lucas.
She added: “The new launches contains Belvita’s trademark wholegrains and are a natural source of fibre and magnesium.
“We’ve kept these benefits and added new taste combinations to reach new shoppers, as well as bringing excitement and our iconic positive energy to our loyal Belvita fans.”
The innovations join a growing number of recent HFSS compliant snack ranges being launched by FMCG brands.
Walkers, Cadbury’s, and McVitie’s are just a few the brands making the change, with new HFSS policies being implemented this October.
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