Rapid grocery delivery app, Zapp has announced the launch of its new premium store, ‘Zapp Boutique’, a 24/7 convenience service for luxury items.
The new premium products ranging from food, beauty and tech will be available within the Zapp app from today (28 July).
With an aim of providing more than just every-day essentials, Zapp Boutique users can see items from brands such as Cîroc, Aesop, Antinori, Belvedere, Ginori 1735, La Roche-Posay, Lina Stores and Moët and Chandon delivered in minutes.
The launch will also see Zapp as the first company in the quick commerce sector to stock brands including Dr. Barbara Sturm, OnlyRoses, Lelo, Trudon and Daylesford which will feature 90 of its products across the new store.
READ MORE: Zapp launches retail collaboration with Stocked
With the boutique stocking premium goods, shoppers can expect to see some higher price tags than the convenience app’s usual items, with products such as Apple AirPods Pro for sale at £239.99.
“Our mission is to delight customers with things that make them happy, the moment they want it and so it made perfect sense to take the Zapp experience to the next level with Zapp Boutique”, Zapp VP of strategy, Steve O’Hear said.
“Premium products have always been incredibly popular with our customers and now it’s easier than ever to shop premium and luxury on Zapp”.
OnlyRoses founder, Sabine Schmitt added: “We are delighted to see OnlyRoses showcased in the new premium Zapp Boutique, making it even easier for our customers to shop our famous Infinite Rose arrangements, on demand and delivered in minutes, 24/7.”
This news comes as Zapp announced its new partnership with remote medical testing platform, Certific, earlier this month to provide customers with UTI and STI test kit’s delivered within minutes.
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