The parent company of Petits Filous, Frubes and Yop, Yoplait, has appointed Ewa Moxham as its new UK head of marketing.
Moxham has over 15 years experience in marketing and brand building, having largely been in the interiors and DIY sector, with a decade at AkzoNobel.
She most recently headed up the chemical giant’s consumer brands portfolio, which includes the likes of Dulux, Cuprinol, Polycell and Hammerite.
READ MORE: An ‘Innocent’ mistake: ‘Greenwashing’, photo fails and new marketing campaigns
“I’m delighted to have joined Yoplait at such a pivotal time for the company. I’m passionate about nutritious food and the wellness space, so bringing together my personal and professional interests is a very exciting step,” Yoplait UK head of marketing Ewa Moxham said.
“Yoplait has iconic brands and a fantastic team, both here and in France. I’m looking forward to working closely with them to drive the business forward.”
Yoplait UK managing director Nick Wishman added: “Ewa is a great appointment for us. During her career she has consistently delivered exceptional results, particularly in category growth.
“Her expertise will be invaluable as we continue to develop our new company direction and brand strategy in the UK.”
Click here to sign up to Grocery Gazette’s free daily email newsletter
