UK sales soar for B&M Group’s convenience business Heron Foods

UK sales have soared for convenience retailer Heron Foods – which is owned by B&M Group – as shoppers migrate towards discount stores while supermarkets compete to keep prices low.

The food and convenience arm of B&M Group saw its sales increase by 11% in the 13-week period to 25 June 2022, rising from £102 million to £113 million.

In a trading update issued today the group said Heron Foods “performed consistently well throughout the quarter, ahead of internal expectations”.

Heron Foods – which trades under both the Heron Foods fascia and the B&M Express fascia – has expanded its store portfolio during the period, bringing its total number of stores to 311, up from 308 last year.

READ MORE: Poundland boss confirms ‘shift’ from supermarkets as customer numbers soar

The news came as it was revealed that total revenue at parent company and discount retailer B&M fell by 2.2% during the same period; dropping from £1.189bn in 2021 to £1.161bn this year.

The core B&M UK business saw like-for-like sales dropping by 9.1% for the quarter, from £1.019bn to £957m across its 705 UK stores.

Heron Foods has an emphasis on local convenience retailing and value for money offers across frozen, chilled and ambient food, which allowed it to serve shoppers’ needs throughout the pandemic and beyond.

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