Waitrose adds bowel cancer symptoms on toilet roll packaging

Waitrose has announced it will be adding bowel cancer symptoms to its own brand toilet roll packaging in support of Bowel Cancer UK’s #GetOnARoll campaign.

Following on from Aldi, which was the first retailer to announce their involvement in the campaign earlier this week, Waitrose also aims to raise awareness of the UK’s fourth most common cancer.

Someone is diagnosed with bowel cancer every 15 minutes and #GetOnARoll highlights the importance of knowing what the symptoms are, as early diagnosis could save a life.

“We want all of our customers to recognise the symptoms of bowel cancer. We want to play our part in this really important campaign in partnership with Bowel Cancer UK,” Waitrose director of own brand Natalie Mitchell said.

“We will be updating our packaging from the autumn* to include this important information”.

Bowel Cancer UK CEO Genevieve Edwards added: “Almost 43,000 people are diagnosed with bowel cancer in the UK every year. It’s the second biggest cancer killer, but it doesn’t have to be, as the disease is treatable and curable, especially when it’s discovered early.”

“Sadly, 60 per cent of people are diagnosed at later stages of the disease, when it’s more difficult to treat.”

“Awareness of the red flag symptoms of bowel cancer remains worryingly low, so it’s fantastic that Waitrose has signed up to our #GetOnARoll campaign to help people recognise the signs.”

Click here to sign up to Grocery Gazette’s free daily email newsletter



Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.



Sign up to our daily newsletter to get all the latest grocery news and insights direct to your inbox.

  • This field is for validation purposes and should be left unchanged.