Discount retailer Aldi is to add signs and symptoms of bowel cancer to all its packs of own-branded toilet roll in a bid to raise more awareness of Bowel Cancer UK’s #GetOnARoll campaign.
As a result Aldi has teamed up with the charity to include the potentially life-saving information, together with a QR code for customers to find out more, on over 70 million packs of toilet rolls every year.
This comes as almost half of adults around the UK could not name a single symptom of bowel cancer in a recent survey, despite it being the fourth most common cancer and the second biggest cancer killer.
“It’s shocking to learn that almost half of all adults in the UK cannot name a single symptom of bowel cancer. When we heard how powerful it could be to simply print the signs and symptoms on loo roll packaging – so they are there when people most need to see them – we were really keen to get involved,” Aldi managing director of buying Julie Ashfield said.
“Spotting signs early is so important, so anything we can do to raise awareness of what people should look out for, and signpost them to Bowel Cancer UK to find out more, is crucial.
“We’re delighted to be the first retailer to announce we’re getting on board since the launch of the #GetOnARoll campaign and we’re calling on all other retailers and loo roll brands to follow suit.”
Bowel Cancer UK CEO Genevieve Edwards added: “We are delighted to partner with Aldi to raise vital awareness of bowel cancer symptoms with people all over the country.
“It’s the UK’s fourth most common cancer, with someone diagnosed with the disease every 15 minutes in the UK.