Around 60% of UK consumers buy some of their groceries online, with 16% ordering all or most of their groceries through the internet.
The study conducted by digital commerce platform Spryker and research firm Appinio surveyed 2,500 UK shoppers.
Around 80% of respondents also revealed they would do more shopppin gonline if the experience was improved. 28% plan to shop mostly online in the next two years. According to the study, the preferred channel was home delivery by 23% over in-store pick up at 6.6%
READ MORE: Ocado boss claims grocery prices are ‘more affordable’ than a year ago
“According to our research, shoppers at low-cost supermarkets are crying out for online services. These retailers could benefit hugely by offering internet ordering and home delivery,” Spryker CEO and co founder Boris Lokschin said.
“One challenge they will face is ensuring existing in-store services remain viable as focus shifts online. To solve this, retailers should invest in technology infrastructure that seamlessly link on and offline channels to ensure that customers keep coming back, whether in-person or digitally.”
In terms of brand recognition for online delivery, Uber Eats dominated the category with 77% of consumers surveyed recognising the service – putting it on equal footing with Just Eat.
Deliveroo followed in third place at 74% compared to Amazon that was online identified by 63% of respondents.
Gorillas and Getir were recognised by 17% and 21% and other rapid delivery services such as Zapp, GoPuff, Jiffy and Weezy fell between 5% and 15%.
The research also revealed the disparity between accessible online shopping services between urban and rural areas in the UK.
Despite, a lack of online delivery infrastructure in rural areas, around 17% of respondents from said areas already do most their shopping online.
Lokshin added: “Online grocery shopping in the UK is currently driven by 35–44-year-olds, who spend over a third of their grocery budgets online. However, older consumers are fast becoming online converts – in fact, over 55s are the age group most likely to shop exclusively online.”
“For retailers looking to attract new customers, composable commerce will be central. By choosing best of breed services and integrating them rapidly, providers can create better digital experiences and outpace competitors.”
Click here to sign up to Grocery Gazette’s free daily email newsletter
