Asda partners with Birds Eye for £20k competition

Asda has partnered with Birds Eye to launch an exclusive competition that gives shoppers the opportunity to win £20,000 worth of prizes to supplement household budgets.

The competition with the Big 4 grocer will run until 14 June and hopes to highlight the benefits of frozen produce in reducing grocery bills amid the cost of living crisis.

The move comes as the cost of living crisis has drastically impacted consumers with data revealing that the average UK monthly salary is less than the average household expenses for a month.

READ MORE: Birds Eye launches ‘Peas for Bees’ biodiversity campaign

As a result, swapping fresh products to their frozen counterparts can allow shoppers to save almost 25% on average, while receiving up to 50% for the same price.

“Frozen food has an important role to play during these challenging times. With the cost of living rising steeply, we’re all too aware that many shoppers find it difficult to pay for their weekly household bills, and so are looking for both support and ways they can save money,” Birds Eye category development director Louise Collier said.

“Despite this, there is still a misconception that frozen food is of lower quality than fresh food, when in fact it is just as nutritious and offers many cost-saving benefits.”

The UK’s popular frozen food company hopes the competition with reinforce the value of category, while offering extra help for those shoppers who could benefit from support with their household bills.

Collier added: “With all the inherent benefits of frozen food there’s a natural connection between the Birds Eye portfolio and helping shopper’s money stretch that little further.”

“This competition underlines the “Food For All” pillar of our company purpose which strives to ensure that everyone can enjoy great mealtimes every day. With over £20,000 worth of prizes, this competition goes one step further in ensuring shopper’s feel supported at this challenging time.”

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