Birds Eye

In Pictures: Birds Eye turns farmland to wildflowers for ‘Peas For Bees’ campaign

June 21, 2022

Birds Eye has turned farmland to wildflowers for its ‘Peas For Bees’ campaign, which aims to highlight the importance of supporting biodiversity for the future of the planet. The frozen…

Advertisement for Birds Eye "Pay Your Bills" competition.

Asda partners with Birds Eye for £20k competition

FMCG Supermarkets

Asda Big 4 grocer Birds Eye competition cost of living crisis

May 25, 2022

Sarah Hughes

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Asda has partnered with Birds Eye to launch an exclusive competition that gives shoppers the opportunity to win £20,000 worth of prizes to supplement household budgets. The competition with the…

Birds Eye launches ‘Peas for Bees’ biodiversity campaign

FMCG Innovation News Sustainability

Biodiversity Birds Eye Peas for Bees

May 12, 2022

Jacqui Parr

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Birds Eye has launched a new campaign to highlight the link between biodiversity and the UK food chain, showcasing its efforts to protect biodiversity through its sustainable farming processes. The…

Collage pics of Kettle's, Smirnoff, Aldi. BrewDog and Birds Eye new product

Five new products: BrewDog, Kettle, Aldi, Smirnoff and Bird’s Eye

FMCG Marketing Suppliers

Aldi Birds Eye BrewDog Chicken Chicken shop Easter Easter egg Kettle new product new product development non-HFSS Punk IPA Beer Smirnoff Vodka

March 18, 2022

Julian Amani

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BrewDog’s Punk IPA goes gluten-free Scottish craft brewer BrewDog has unveiled a new gluten-free version of its Punk IPA beer, set to roll out to grocery stores and online from…

New Birds Eye marketing director, Jim Shearer

Birds Eye names new marketing director

FMCG Suppliers

Birds Eye British Frozen food federation Frozen Food Jim Shearer Marketing director Molson Coors

February 10, 2022

Julian Amani

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Birds Eye Limited has announced the appointment of former Molson Coors strategy leader Jim Shearer as its new marketing director UK & Ireland, effective from 28 February 2022. Shearer is…

Premier Foods names FMCG veteran as non-exec director

FMCG People

Birds Eye Coca Cola FMCG grocery Natwest Premier Foods Retail Supermarkets

January 27, 2022

Jasdip Sensi

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Premier Foods has appointed Tania Howarth as an independent non-executive director of the company, with effect from 1 March 2022. As a result, she will join the audit remuneration and…

Asda launches Birds Eye seeded fish range

FMCG News Supermarkets

Asda Birds Eye British Frozen food federation frozen fish frozen products Healthy eating responsibly sourced

January 19, 2022

Sarah Hughes

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Birds Eye has launched two fish fillet products coated in a seeded crust in partnership with Asda to attract health-conscious customers. The new additions to the Captain Birds Eye portfolio…

A shopper browses the frozen foods section in a supermarket.

1 in 5 in the UK eat unhealthily, Birds Eye reveals

Marketing People Supermarkets

Birds Eye British Frozen food federation Five-a-day Frozen Food Healthy eating UK consumers

January 10, 2022

Sarah Hughes

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One in five consumers in the UK rate their diet as unhealthy despite 58% being interested in eating healthier, Birds Eye research has revealed. The study also showed 40% of…

Birds Eye reveal areas for frozen growth in convenience channel

FMCG Marketing Supermarkets

Birds Eye Frozen Food kam media Plant-based supermarket Vegan

December 16, 2021

Julian Amani

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Birds Eye has revealed the biggest trends and challenges that retailers face within the frozen food market. In a new report, in partnership with KAM media, surveying 200 independent UK…

Nomad Foods aims to cut emissions by 45%

Suppliers Sustainability

Birds Eye carbon Climate Change COP 26 Eating for the Planet emissions Findus Frozen Food GHG Greenhouse gas Iglo Net zero Nomad Foods Paris Climate Agreement Stéfan Descheemaeker Suppliers sustainability

September 10, 2021

Natasha Doris

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Nomad Foods has announced a series of “ambitious” new decarbonisation plans across its value chain, which includes a 45 per cent reduction in its scope one, two and three emissions…

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Tesco vs Heinz: Price rises, product shortages and empty shelves

01/07/2022 10:35 AM

Tesco shoppers looking to pick up a can of their favourite brand-name beans have been faced with empty shelves for the past week o...

Birds Eye

In Pictures: Birds Eye turns farmland to wildflowers for ‘Peas For Bees’ campaign

Asda partners with Birds Eye for £20k competition

Birds Eye launches ‘Peas for Bees’ biodiversity campaign

Five new products: BrewDog, Kettle, Aldi, Smirnoff and Bird’s Eye

Birds Eye names new marketing director

Premier Foods names FMCG veteran as non-exec director

Asda launches Birds Eye seeded fish range

1 in 5 in the UK eat unhealthily, Birds Eye reveals

Birds Eye reveal areas for frozen growth in convenience channel

Nomad Foods aims to cut emissions by 45%

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