Birds Eye
No Comments
Birds Eye has turned farmland to wildflowers for its ‘Peas For Bees’ campaign, which aims to highlight the importance of supporting biodiversity for the future of the planet.
The frozen…
Read MoreAsda partners with Birds Eye for £20k competition
Asda has partnered with Birds Eye to launch an exclusive competition that gives shoppers the opportunity to win £20,000 worth of prizes to supplement household budgets.
The competition with the…
Read MoreBirds Eye launches ‘Peas for Bees’ biodiversity campaign
Birds Eye has launched a new campaign to highlight the link between biodiversity and the UK food chain, showcasing its efforts to protect biodiversity through its sustainable farming processes.
The…
Read MoreFive new products: BrewDog, Kettle, Aldi, Smirnoff and Bird’s Eye
BrewDog’s Punk IPA goes gluten-free
Scottish craft brewer BrewDog has unveiled a new gluten-free version of its Punk IPA beer, set to roll out to grocery stores and online from…
Read MoreBirds Eye names new marketing director
Birds Eye Limited has announced the appointment of former Molson Coors strategy leader Jim Shearer as its new marketing director UK & Ireland, effective from 28 February 2022.
Shearer is…
Read MorePremier Foods names FMCG veteran as non-exec director
Premier Foods has appointed Tania Howarth as an independent non-executive director of the company, with effect from 1 March 2022.
As a result, she will join the audit remuneration and…
Read MoreAsda launches Birds Eye seeded fish range
Birds Eye has launched two fish fillet products coated in a seeded crust in partnership with Asda to attract health-conscious customers.
The new additions to the Captain Birds Eye portfolio…
Read More1 in 5 in the UK eat unhealthily, Birds Eye reveals
One in five consumers in the UK rate their diet as unhealthy despite 58% being interested in eating healthier, Birds Eye research has revealed.
The study also showed 40% of…
Read MoreBirds Eye reveal areas for frozen growth in convenience channel
Birds Eye has revealed the biggest trends and challenges that retailers face within the frozen food market.
In a new report, in partnership with KAM media, surveying 200 independent UK…
Read MoreNomad Foods aims to cut emissions by 45%
Nomad Foods has announced a series of “ambitious” new decarbonisation plans across its value chain, which includes a 45 per cent reduction in its scope one, two and three emissions…
Read More