Birds Eye has launched a new competition to give 10 independent retailers the chance to win a variety of prizes that will help them with rising energy bills.
The first-prize winner is set to receive £3,000, including tailored category advice and a variety of Birds Eye, Aunt Bessie’s and Goodfella’s stock.
Partnering with virtual sales app Shopt, the competition from the FMCG brand will run from 18 April – 28th May and the selected retailers will receive their prizes in June.
There will also be nine additional cash prizes distributed to the runners up, ranging from £2,000 to £250.
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To be in with a chance of winning, retailers simply need to head to the Shopt app and redeem the Birds Eye competition reward.
As well as nine additional prizes, retailers will receive a £3 reward for stocking Birds Eye products and for every qualifying entry received, Birds Eye will make a £5 donation to food charity GroceryAid.
“As leaders of the frozen food category, we’re here to support independent retailers with the right category advice and assistance so they can really reap the benefits of what frozen has to offer,” head of convenience at Birds Eye, Joss Bamber said.
“And with this competition, we hope to demonstrate the benefits of frozen food in this period of economic uncertainty while also reminding retailers of the additional help and support available to them.
Bamber added: “GroceryAid does an amazing job in providing welfare support to all areas, functions and roles within the grocery industry and we are proud to have the opportunity to promote the services they provide with this competition.”
