Heinz is thinking outside the bottle as it partners with Pulpex to develop new, sustainable, paper packaging for its range of world-famous condiments.
The Heinz bottle – which is almost as iconic as the ketchup inside – may soon be a thing of the past as the company joins brands across the globe in the hunt for more environmentally-friendly packaging.
The new paper bottle is fully recyclable and made from 100% sustainably-sourced wood pulp. It has been developed by Pulpex — a Diageo-backed sustainable packing company that previously created Johnnie Walker’s paper whisky bottle.
Heinz has declared that it is “the first sauce brand to test the potential of Pulpex’s sustainable paper bottle packaging.”
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Kraft Heinz Company, which owns Heinz, is currently working towards a number of environmental goals. It aims for all packaging to be recyclable, reusable, or compostable by 2025 and to reach net zero greenhouse gas emissions by 2050.
Kraft Heinz CEO Miguel Patricio hopes a paper ketchup bottle can help them achieve those goals.
“Packaging waste is an industry-wide challenge that we must all do our part to address,” he said. “We are committed to taking steps to explore sustainable packaging solutions across our brands at Kraft Heinz, offering consumers more choices. ]
“This new Heinz bottle is one example of how we are applying creativity and innovation to explore new ways to provide consumers with the products they know and love while also thinking sustainably.”
Although it is expected to be some time before the paper bottle is ready to hit the supermarket shelves, Heinz fully intends to be the first sauce company to embrace the new packaging.
“We hope to bring this bottle to market and to be the first sauce brand to provide consumers this choice in their purchasing decisions, as they look for more sustainable packaging options,” added Kraft Heinz executive vp Rashida La Lande.
Pulpex CEO Scott Winston believes the scope for paper-based packaging is huge.
“When global household names like Heinz embrace this type of innovative technology, it’s good news for everyone — consumers and the planet.”