Soups and preserves brand Baxters has rolled out a major in-store activation across Sainsbury’s stores in Scotland, giving shoppers expanded access to its range.

The supplier has secured incremental space in the seasonal aisle across the retailer’s Scottish estate, with a full bay of Baxters products supported by branded point-of-sale materials.

Seven flagship stores will also feature entrance displays designed to showcase the brand more prominently. The stores include Stirling, Cameron Toll and Blackhall in Edinburgh, Prestwick, Darnley in Glasgow, East Kilbride and Livingston.

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The entrance activations include a branded archway made up of Baxters products and point-of-sale displays, highlighting products across its Beetroot, Onions and Pickled Vegetables ranges, as well as its Favourites and Super Good Soups.

The campaign will run until 1 September and is intended to increase visibility for the Baxters range while encouraging more shoppers to add the products to their baskets.