Asda has launched a national food drive asking customers to donate food and essential toiletries in-store to help people who need to use food banks in their local communities.
The drive will take place in its 390 superstores from 6 May until 8 May with colleagues in store alongside volunteers from food banks in the Trussell Trust network.
Some stores will be joined by local charities who will have stalls and information about their community project as well as a donation bucket.
“We know the ever-important role food banks play in local communities as people struggle to afford items we all need,” Asda Better Starts manager Kloe Tegg said.
“We collect all year round but over the next few days, we are hoping this food drive will lead to a big upturn in what will be vital donations.
“I am always so proud of the donations made by our customers and I am so thankful for the help they give to people in their communities who need it most.”
The Trussell Trust’s head of corporate partnerships Sophie Carre said: “As the cost-of-living crisis continues, food banks are telling us more people in communities across the country will be pushed deeper into poverty.
“Asda customers could make a real difference to their local food bank by donating food at their closest large Asda store during the summer food drive.”
The news comes after the Big 4 grocer donated £1.4 million to surplus food charity FareShare to set up the ‘All Good Food Fund’ which it hopes will lead to 10 million meals being donated to charities across the UK.