Somerset-based cider company Brothers will headline as the official cider brand at Glastonbury Festival 2022.
The cider, owned by the Showering Family, has appeared at the festival for 27 years and its Festival Apple Cider will be served at over 100 bars this year during the five day event.
This year would mark its second official partnership with Glastonbury after a two year pause due to the pandemic.
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Additionally, the new Brothers Festival Apple Cider variant will be made available alongside other popular choices such as Brothers Toffee Apple and Wild Fruit.
To celebrate Brothers Cider will be launching a series of customer activations across the UK and giving out thousands of prizes through on-pack promotions, which include 10 pairs of Glastonbury tickets.
The cider company will also be launching a social media competition through Instagram and Facebook to win an additional pair of tickets.
Local provenance and heritage is important to us, so we love having a Somerset cider producer at the Festival to showcase some of the best this county has to offer,” creator of Glastonbury Festival Michael Eavis said.
“Brothers Cider is produced less than three miles from the Festival site and we have proudly welcomed them every year for the last 27 years.”
Showerings Cider Mill managing director Michael Showering added: “We are honoured to be returning to Glastonbury Festival this year,”
“Having introduced Brothers Cider to Glastonbury back in 1995, the festival holds a special place in our hearts. This partnership is sentimental for our brand and our heritage as a local Somerset producer.”