Data: Co-op reveals biggest Easter grocery trends

New research from Central England Co-op has revealed the shopping habits of customers ahead of this year’s Easter celebrations.

Sales show that chocolate eggs, lamb and baked goods continue perform well, while traditional hot cross buns reign supreme – despite novelty flavours continuing to grow in popularity.

The data gathered from across the symbol group retailer’s 260 food stores showed –  perhaps unsurprisingly – that hot cross buns sales grow in the lead up to Easter.

Over 24,000 hot cross buns were sold last year, with the leading product Co-op traditional hot cross buns still the most popular.

Additionally, there was strong growth in less traditional flavours such as Co-op Irresistible Chocolate Brioche, Apple and Cinnamon and Cranberry and Orange hot cross buns.

READ MORE: Iceland reduces ‘Easter veg’ to 1p for online shoppers

While sales of Easter eggs were strong, it was the miniature eggs that were the most popular with shoppers.

Cadbury’s Mini Eggs, Nestle Aero Milk Chocolate Mini Eggs and Galaxy Enchanted Eggs were the best selles. There was also significant year-on-year growth in Co-op Solid Milk Chocolate Eggs.

In the bakery section, Easter weekend breakfast items such as croissants and pancakes sold well, while Co-op Easter Character Cupcakes and Co-op Easter Clusters Cake sales were up 140%.

Other items that saw growth around the Eater period include prosecco, red wine and lamb.

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