Sainsbury’s is championing its sustainability initiatives in a new in-store marketing campaign showcasing the efforts made across its supply chain.
Signage with the campaign name ‘Good to Know’ has been launched in stores this week, and will be followed by upcoming packaging updates and a radio campaign later this year, reported The Grocer.
The campaign is due to cover a range of initiatives including the supermarket giant’s sourcing, recycling and philanthropy efforts.
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One sign is understood to reference the retailer’s own-label fishing commitments and reads: “We catch all our tuna using lines, not nets”.
Another sign, seen by the Grocer, states: “All our fresh and frozen by Sainsbury’s chickens have more room to roam”, and comes amid the grocer’s pledge to improve its chicken welfare standard which last year saw it give 20% more space to its chickens.
The new campaign follows Sainsbury’s last month launching its ‘Low Everyday Prices’ campaign, which covers moee than 1,000 big brand products.
The new value offer replaces the retailer’s Price Lock and joins other pricing initiatives such as the Aldi Price Match, with Sainsbury’s CEO Simon Roberts praising it for “showcasing our value which allows us more flexibility to respond more quickly to the market”.
