Sainsbury’s is launching a new value offering to provide “market low prices” on more than 1,000 big brand products.
The ‘Low Everyday Prices’ will roll out across items including PG Tips tea bags, Quaker rolled porridge oats, Sensodyne toothpaste and Surf Tropical Lily washing powder.
The new value offer replaces the retailer’s Price Lock and joins other pricing initiatives such as the Aldi Price Match which is available on 550 products, and Nectar Prices, which includes over 6,000 items and saves customers on average £12 on an £80 shop.
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Sainsbury’s chief executive Simon Roberts said: “As the weather gets warmer and the evenings lighter, we’re well prepared to support our customers with great value as they get ready to socialise more.
“One of the ways we’re doing this is through the launch of Low Everyday Prices, a simpler way of showcasing our value which allows us more flexibility to respond more quickly to the market.
“It will give our customers confidence that we have great low prices on over 1,000 more of their favourite branded products – like Heinz, Kellogg’s, Nescafe, Huggies, Tampax and Dettol – and complements Nectar Prices and Aldi Price Match.”
