Boost Drinks has unveiled a total brand refresh for 2024 in a bid to modernise its packs and redefine the consumer experience.
The new packaging will be introduced across all products in the energy, sports and ice coffee categories, with the brand’s iconic lozenge logo also seeing a subtle modern twist through a streamlined design that looks to give each drink a more refined look.
Rio, which was acquired by Boost Drinks in 2021, also recently underwent a similar makeover to showcase a modern visual identity.
The brand said the refresh represents a strategic culmination of extensive consumer insight and research and looks to resonate with evolving customer preferences.
The new design and proposition for 2024 will be backed by the roll out of new product developments across Boost’s energy and sport categories, supported by the campaign “There’s a Boost For That”.
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Boost Drinks commercial director Adrian Hipkiss said: “At Boost, we are constantly striving to push boundaries and exceed our customers’ expectations. Our latest brand refresh is a testament to our dedication of staying ahead of the curve and reflects our commitments to innovation.
“The new pack designs offer an exciting new visual identity for consumers to enjoy, whilst feeling assured that they will be enjoying the same great taste and value they’ve come to know and love – and that’s what makes Boost among the top three selling brands across three functional drinks categories.”
It comes as other drink giants have been reinventing their brands in recent weeks.
Lucozade has unveiled its biggest relaunch in the brand’s history, as it rolled out a new masterboard platform to supercharge sales of its drinks across the UK market, while Tropicana unveiled a new brand identity amid the launch of a new Tropicana Special start range and new drink flavours.
