M&S Food is cutting prices across its Remarksable value range with a focus on everyday staples, as it focuses on “delivering trusted value” for its customers.
The price drops, which apply from today, reaffirm the retailer’s commitment to trusted value, which means “no compromises” on M&S quality, welfare and sourcing standards.
The new lower prices build on M&S Food’s three-year £100million investment programme in value and will apply across essential items such as bread, milk and bananas. A new permanent Family Dine In deal is being introduced, while Fresh Market and Baker’s specials will also be available across the store network.
To qualify as part of the Remarksable range, each product has been price matched against key competitors. The retailer will now be going further to deliver exceptional value on the products families buy most frequently.
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M&S’ chief operating officer, Stuart Machin, wrote to over six million M&S customers to announce the price drops.
“As we transform M&S Food, we have invested significantly over the last three years in making our ranges even better value, whilst protecting the things our customers love most – our market leading sourcing standards and our delicious, innovative products,” he said.
“We want M&S to be more relevant, more often and that’s why now is the right time to go further, by investing in the value of everyday items families buy week-in week-out, without compromising the quality our customers want and expect from us.”
M&S is also launching Bigger Pack Better Value choice, which offer savings of around 10% across essential lines. Children can also eat free across M&S cafés during school holidays throughout the year, including this Easter, with a kids’ meal deal (worth £3.95) completely free of charge when £5 is spent in a single transaction.