Grocery delivery service Jisp has partnered with GroceryAid, in a bid to raise awareness the free, welfare services available to independent retailers and generate financial contributions for the industry charity.
As part of its collaboration, Jisp Media will raise money for the charity with the help of wholesale and FMCG brand partners by donating money every time a customer interacts with Jisp’s Scan and Save service in-store.
The initial rollout will be run across 50 stores, with the initiative to grow to 500 stores by the end of the year, generating up to £12,000 in donations.
In addition to raising money, awareness of GroceryAid will be have access to communicate directly to independent retailers through Jisp’s Media.
“GroceryAid provides a wide range of emotional financial and practical support for independent retailers, employees and their spouses / partners and defendants across the UK, so we are delighted that this initiative will get the GroceryAid message to retailers and their employees,” Jisp managing director Ilann Hepworth said.
GroceryAid CEO Steve Barnes added: “In the last 12 months, we have seen a 163% increase in calls from independent retailers to our Helpline, which proves that awareness of GroceryAid is increasing. Working with Jisp on this initiative will raise further awareness of GroceryAid so that independent retailers know we are here for them.”