Tesco lists Vivera’s new plant-based salmon fillet

Dutch plant-based producer Vivera has expanded its range with the launch of a new vegan salmon fillet alternative in 300 Tesco stores across the UK.

A pack of two plant-based fillets will retail for about £3, which the JBS-owned brand claimed made it cheaper than real salmon.

The salmon alternative was created with wheat proteins, with added omega-3 fatty acids to improve the nutritional value of the product.

READ MORE: Plant-based meat brand ‘This’ launches caramelised onion sausages

In addition, the plant-based product is said to have a “fatty bite and flakey structure which falls apart like normal salmon.”

“Creating a vegan salmon fillet is a real challenge because the texture is very different to anything that has been developed before,” Vivera country manager Simon Colthorpe said.

“We have invested a lot of time and effort and believe that we have really managed to get close to the mouthfeel of salmon.”

Vivera international marketing manager Karin Löwik added: “Price is one of the major barriers for consumers of meat substitutes, and where they are usually more expensive than meat, it is now the other way round.”

“I am curious to what extent this will drive trial,” says Karin Löwik, international marketing manager at Vivera.”

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