Amazon Fresh has launched its own plant-based range featuring over a dozen vegan meat and dairy items.
The Fresh Plant-Based range is an expansion of Amazon’s Fresh private label and offers a selection of vegan products including Italian meatballs, chick’n nuggets, meatless patties, sausages and almond milk, according to Store Brands.
The e-ccomerce giant’s new products were tested to ensure they had healthy nutritional benefits and met the customer’s expectations for taste and quality, it revealed.
Amazon intends to grow its plant-based range throughout 2022 and is offering 20% off all Fresh Plant-Based meat and dairy throughout the month of March in-store and online.
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“Fresh Plant-Based offers customers a variety of affordable favourites that are free from animal products and full of flavour,” a spokesman from the company said.
“From protein-packed meat alternatives to dairy-free milk alternatives, Fresh Plant-Based has the essentials customers need to create a healthier meal that will satisfy the whole family and won’t break the bank.”
This brings the total number of Amazon Fresh stores in London to 16.