Fairfields Farm has relaunched its plant-based Cheese & Onion flavour crisps as the demand for vegan snacks rises.
The crisps brand has adapted its existing Cheese & Onion crisps to create a dairy-free version, set to launch this March in East of England Co-op and independent retailers nationwide.
“The demand for plant-based snack choices is greater than ever and after the success of both our Bacon & Tomato and Rib of Beef vegan-friendly crisps, we decided it was time to launch another much-loved flavour,” co-founder of Fairfields Farm Crisps Laura Strathern said.
“We’re particularly happy at this delicious development because it marks our brand’s transition to being entirely free of dairy and meat, as well as gluten.”
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The news comes after the parent company of Richmond and Fridge Raider, Pilgrim’s Food Masters, has forecasted the plant-based category to be worth £998 million by 2026 – a 74% increase over the next four years.
“The plant-based category has been on an unbelievable growth trajectory over the last five years or so but it’s still a relatively small sector of overall FMCG sales,” Pilgrim’s Food Masters GB&I marketing, category, innovation and sustainability director Dawn Spencer said.
“There are really clear areas within plant-based which are currently underserved by the products on the market which is something we’re excited to tackle as a business.”