New Waitrose loyalty scheme lets customers save on ‘products they buy most often’

Waitrose has announced it will launch its revamped loyalty programme, myWaitrose, in a bid to prioritise personalised offers and increase savings at the end of this month.

The move comes after the high-end supermarket revealed it would scrap its newspaper scheme and would replace it with personalised offers to optimise customer experience.

According to Waitrose, it is refocusing and increasing its investment on the rewards that matter most,  as well as expanding rewards for all customers.

As a result, the grocer revealed all members will get 20% off service counter products from shopping basket staples through to specialist products from small suppliers every day of the week during its launch week.

From 23 February, Waitrose members’ rewards will be split into two categories, personalised offers and exclusive saving, which will be awarded on a weekly and monthly basis, respectively.

READ MORE: Waitrose pledges support for pig farmers

Customers will receive emails every Wednesday to remind them to select their discounted items for that week.

The retailer also hopes to expand its exclusive savings option to its fresh food counters to amplify smaller suppliers and allow customers to experience “unrivalled service”.

“We want to reward our customers for their loyalty by giving them even better value without compromising on the taste and quality they expect from Waitrose. Our revamped myWaitrose helps customers save money on the products they buy the most,” Waitrose customer director Martin George said.

Launched in 2011, the myWaitrose scheme has 8.5 million members

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2 Comments. Leave new

  • Waitrose also seem to have introduced regional delivery charges, with most day time slots costing £5 from the Coulsdon centre. Unsurprisingly the slots for £2 from 5-8am and 8-10pm are filling up quickly.

  • This appears to be only available to those who have smartphones. If that is true it excludes many existing customers!


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