Morrisons has launched its £10 ‘Feed the Family’ offer in its cafés nationwide for families to take advantage of during the February half term holiday, stepping away from last summer’s ‘free meals for kids’ promotion.
The scheme is available in all 406 Morrisons cafés nationwide until Sunday 27th February, with the offer being automatically applied on paying.
“This great offer comes at a time when our customers really need it,” said Morrisons head of cafés Ali Lyons. “For the price of one main at a high-street restaurant, you can feed your whole family of four. We’re also running it throughout the February half term to help families stretch their budgets,”
However, the Big 4 grocer‘s latest £10 promotion is a step away from the free kids meals it offered over the summer. The new meal deal includes two adult mains, two kids’ mains and four drinks.
READ MORE: Asda to donate half a million meals over Easter to combat food poverty
In July last year, Morrisons launched the initiative to allow kids to eat free in its cafés everyday with every adult meal purchased over £4.50.
The offer was available every day throughout the summer holidays until 5 September 2021.
At the time, Lyons said: “We know that feeding the whole family during the summer holidays can quickly add up and so we’re pleased to be running our Kids Eat Free All Day deal.
“We recently introduced a brand-new menu and have invested heavily in coronavirus safety measures such as screens and our contactless ‘Order & Pay’ app.
“This means that whether you are popping into your local Morrisons to do some grocery shopping or passing by one on a day out you’ll have a safe and cost-effective option when thinking about ways to feed the children.”
During summer, the adult menu items included a Full English Breakfast with vegetarian and vegan options, salads, fish and chips, lasagne, and chicken tikka masala, while the children’s menu featured items such as beans on toast, chicken nuggets and chips, all of which were served with a piece of fruit and a drink.
Now, under the £10 scheme, adult menu items include hand-battered fish and chips, lasagne, jacket potatoes and burgers as well as a soft drinks or coffee, with the kids menu featuring smaller portions of chicken nuggets or macaroni cheese along with drinks such as Tropicana juice or milk.
Children will also receive a piece of fruit and a snack alongside their main meal.
Morrisons ‘Kids Eat Free’ scheme came off the back of the food poverty taskforce set up by footballer Marcus Rashford, who launched the campaign in an effort to extend free school meals over the summer.
As a result, grocers and businesses including Aldi, Asda, Co-op, Deliveroo, Iceland, Lidl, Sainsbury’s, Tesco and Waitrose all signed up to help prevent food poverty.
Morrisons was unable to comment on previous deals, but did confirm that the current £10 deal would be available until the end of February.
Click here to sign up to Grocery Gazette’s free daily email newsletter
