Co-op’s Honest Value range has been rolled out across all Nisa stores in the UK.
Initially launched into selected Nisa branches last year, the Honest Value range will allow stores to ensure they are able to offer affordable options for budget-conscious shoppers looking to make savings as they face “increasingly challenging times”.
The competitively-priced range – which boast almost 100 individual lines – has now been extended to all stores, where it will complement a wider own-brand focus in store. The range offers customers a number of essentials across a range of fresh and storefood and drink categories as well as household goods.
Read more: Nisa expands plant-based range for Veganuary
“We have seen great success for the Co-op own brand from Nisa partners with more than 90% now participating in the range across all tiers,” said Nisa’s trading director Ayaz Alam.
“The need for value is more important than ever before and we want to make sure Nisa partners are well placed to offer their shoppers a choice across all price points but particularly so for the value-conscious shopper.”
All products meet the Co-op’s usual sourcing standards, with 100% fresh British meat and Fairtrade certification.
The Honest Value range will be most relevant to Nisa partners whose stores cater for the most value driven customers. It and ranged alongside Co-op’s core range which has been designed to be the cornerstone of a convenience offer as part of a good, better, and best approach to ranging.
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