Asda has partnered with automotive technology firm Lightfoot to install onboard computers into its 3,000 vehicle fleet that converts data into live driving advice, improving driving standards.
As a result, the new installation is expected to reduce accidents as well as cut fuel and CO2 emissions by 15% each.
The tech firm connects directly to the Asda vehicle’s on-board computer and converts data into live driving advice, helping Asda drivers do their job more efficiently and safely.
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At the end of each journey, drivers are awarded a score in the app based on their driving style, allowing employees to monitor their performance, as well as engage in friendly competition with colleagues as part of the company-wide drivers’ league
“We are continually looking at ways in which we can improve driver safety and we are delighted that many of our drivers are now engaging with Lightfoot on a daily basis,” said Asda’s online grocery vice president Simon Gregg.
“Reducing our carbon footprint is really important to both us and our customers and schemes like this help us towards our goals of halving our direct carbon emissions by 2025 (2015 baseline) as we head towards our target of being carbon net-zero by 2040.
“We’ve already seen the difference that Lightfoot’s technology has made to our operation and hope the partnership continues to help us improve our driver safety and the environment.”
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