Nisa appoints new lead for Northern Ireland

Nisa Retail has appointed Nigel Maxwell to head up its Northern Ireland team.

With effect from 1 January 2022, Maxwell will be supporting Nisa partners across Northern Ireland and leading Nisa’s Irish team.

He has over three decades worth of experience in grocery retailing, most recently holding the position of sales director at Supervalu and Centra in Northern Ireland, part of the Musgrave retail and wholesale group.

Around 20 years of Maxwell’s career has been spent working with independent retailers.

READ MORE: Nisa Expo 2022 to return as face-to-face event

“I’m excited to welcome Nigel to the team. He is a well-respected figure in the industry with a wealth of knowledge, particularly about the independent sector in Northern Ireland and a track record of working with independent retailers and helping them to grow their sales and profits,”  Nisa head of retail Victoria Lockie said.

“Nigel is a valuable addition to the Nisa team and I’m very much looking forward to working with him as he supports our Irish partners and helps to drive forward their businesses.”

Speaking about his new role, Maxwell added: “I’m really looking forward to working with the team at Nisa and our retail partners to continue to grow and develop the business. I can’t wait to get out to meet the retailers and build on the successful relationships that are the core of the Nisa business model.”

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