Great British Drinks company has appointed Dominic Metcalfe as its new managing director, as it strengthens its executive team towards the next phase of growth.

The business manages a wide portfolio of alcohol brands, including Purity Brewing Co. and Black Sheep brewery.

He brings years of experience to the role, having previously worked as the former managing director of local beer business Buxton Brewery.

Metcalfe worked at Buxton Brewery for two and a half years, where he created strong experience driving commercial growth and building customer relationships according to the business.

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Sunny Sharma, co-founder of Great British Drinks Company, said: “Dominic brings significant drinks experience and has a strong track record of building brands, developing customer relationships, and leading commercial growth—he shares our vision to restore regional British brewing.

“As we continue to invest in our breweries and portfolio of brands, Dom’s appointment reflects our ambition to accelerate the next phase of growth. We look forward to him joining the team and wish him every success in his new role.”

As part of his new role, he will work alongside the company’s founders to progress towards Great British Drinks Company’s goal of promoting local brewing.

The company aims to continue investing in its breweries, expand its portfolio of brands, and develop its ambition to restore regional British brewing.