Nisa’s charity reaches £14m from community support

Supermarkets

Nisa’s Making a Difference charity has reached a total of £14 million this month, through raising funds for good causes. 

Since the charity’s formation in 2008, the team have fundraised for communities across the UK, with almost £1 million raised in the last year alone. 

Nisa has managed to support local causes with over 15,000 donations to date, which have gone to foodbanks, hospices and refuges, youth sports teams and community groups. 

READ MORE: Nisa reaches £5m sales through Snappy Shopper deliveries

Making a Difference Locally (MADL) raises funds through Nisa partner stores by setting aside a percentage of all Co-op and Heritage brand sales in a virtual fund. 

Retailers then donate funds locally and encourage additional funds through in-store colling tins and clothing banks. 

“We are delighted that our retailers and their customers have helped to raise more than £14m over the last 13 years for thousands of very deserving charities and good causes across the UK,” Nisa’s head of charity Kate Carroll said.

“MADL collecting tins and the newly launched clothing banks have been a huge success in partner stores this year and have helped to further boost funds raised for local causes, which we expect to continue through the festive season especially.”

A recent festive cause supported by MADL this month was Friends of St Bartholomews, who were nominated for a £550 donation from the local Bradley’s Supermarket – the donation will fund Christmas hampers for local families on low incomes. 

Friends of St Bartholomews chair Jenny Elsmore added “We are very aware that a proportion of children who attend our school come from families who struggle. Christmas is a particularly difficult time for those families and we are conscious that the pressure to maintain expectations can be overwhelming. 

“We want families in our village to know that we are also here to support them. We want them to feel included and valued.

“I know that this gesture will make a big difference to those who receive it and will spread some Christmas cheer.” 

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