Nisa reaches £5m sales through Snappy Shopper deliveries

Nisa has announced a landmark £5 million in sales via Snappy Shopper, almost two years after the stores first went live with the home delivery app.

The platform said it pushed shopper awareness of the service through marketing investment, supported by its latest £19.4 million fundraising round.

It helped drive incremental sales as high as £500,000 for several Nisa stores, with basket spend averaging around £28.

“I would say Snappy Shopper is doing its job well, it is getting our stores and our products out further than would normally be possible” Nisa Bellshill owner Daniall Nadeem told The Grocer.

READ MORE: Central England Co-op expands Snappy Shopper partnership to 100 stores

Nadeem added that he was processing between 40 and 50 deliveries a day, and that 80% of his customers shop via the app.

Nisa’s head of central operations James Taylor said: “We know that delivered services is becoming an increasingly important proposition within convenience retail, so it’s pleasing to see such strong sales growth for our partners using the Snappy Shopper app.

“Any partner wishing to take up the app will benefit from the unique onboarding, launch and sales ramp-up process we work hand in hand with the team at Snappy Shopper on.”

Snappy Shopper, whose backers include ex-Sainsbury’s boss Justin King, has increased its number of retail partners from 650 to over 1,100 since the start of the year.

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