Aldi is stocking Scotland’s “most sustainable beef” this festive season, described by farmers as “the meat you can feel good about”.
The Galloway range will be available across all 102 Scottish stores from December 19 and includes the Scotch Galloway Beef Sirloin Joint (£17.99/kg), Scotch Galloway Beef Rump Joint (£9.99/kg) and the award-winning Scotch Galloway Beef Joint wrapped in Ayrshire Streaky Bacon (£11.99, 950g).
The Galloway cattle are one of Scotland’s oldest native breeds and have been dubbed “conservation grazers,” thriving on agricultural land, offering many benefits to farmers, local communities and the biodiversity of the natural environment.
“Scottish farmers are sitting up and taking notice of the fantastic benefits Galloway cattle can have, not only for their buying partners like Aldi who are looking for unmatched quality from their suppliers, but also the benefit these cattle have on the landscape and the wider environment,” Galloway Cattle Society vice chairman Scott McKinnon said.
“It’s important we all work together to make farming as sustainable as possible and explore opportunities for the agricultural sector to continue to grow and diversify as the world moves to a more circular economy model.
“It’s great to see a leading supermarket like Aldi supporting Scottish farmers and recognising the cattle for their sustainable benefits.”
Aldi Scotland group buying director Graham Nicolson added: “Our relationships with our talented, local suppliers gives us a real insight into the sector and allows us to explore options which not only meet our high-standard in quality but that have benefits which exceed essential food production.”
“Galloway beef is renowned across the world for its superb taste, and it has been amazing to discover what makes them so uniquely special
“At Aldi Scotland we only stock products that we are proud of, and we look forward to offering our shoppers a meat they can feel especially good about this Christmas.”