Asda donates half a million meals to the North East


Asda, in partnership with food charity FareShare, has donated the equivalent of 500,000 meals to charities and community groups across the North East to support vulnerable people in the area.

The Big 4 grocer donated non-chilled fruit, vegetables and eggs, dented tins and bread products which can no longer be sold in stores but are still edible.

The products are collected by charities and distributed, helping people in need and tackling food waste.

“The Covid-19 pandemic has had a huge impact on charities and the people who rely on them,” Asda’s Zero Wate senior manager Karen Todd said.

READ MORE: Asda crowned cheapest supermarket for the Christmas dinner shop

“We are delighted to help in any way we can and will continue to look at ways we can support people in our local communities.

“The scheme also means we are minimising food waste which, as a company, we are passionate about eradicating.”

All Asda supermarkets and stores donated food via FareShare Go, with over eight million meals donated this year alone.

FareShare commercial director Alyson Walsh added: “We’re incredibly grateful to Asda for their continued efforts in redistributing surplus food that has become available in their stores – especially during what has been such a tough time for so many.

“Being able to source good to eat, free surplus food from retailers through FareShare Go provides thousands of vulnerable people with much needed food that they otherwise wouldn’t have access to.”

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