Morrisons falls at final pricing hurdle before Christmas

Morrisons has fallen behind in the final cheapest supermarket rankings from Which? before Christmas.

The retailer, rarely near the top in the consumer platform’s analysis of 23-item baskets, has fallen from fifth to seventh within a month.

Aldi maintained its winning streak with £24.64, while Lidl once again came second on £25.51.

Asda (£25.57) was the only supermarket to see a price dip since the last survey, suggesting an aggressive stance to draw Christmas shoppers.

READ MORE: Morrisons to hit net zero across own operations by 2035

Tesco (£28.87) surged from sixth to fourth with a modest increase of 23p.

Sainsbury’s (£29.62) and Ocado (£30.18) lagged behind, while Waitrose brought up the rear with £34.79 – 41 per cent more than Aldi.

However, there was better news for Morrisons in the analysis of 72-item trolleys.

It took bronze with £147.28, behind Sainsbury’s (£140.96) and Asda (£136.31), which continued its 23-month winning streak.

Tesco (£148.68) has pushed past Ocado (£153.27) since last month, but a strong performance from Big 4 rivals denied it a podium position.

Waitrose, 15 per cent pricier than Asda, came last with £157.13.

The second analysis did not include Aldi or Lidl because it considered a higher number of branded products.

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