Tesco has announced a multi-year deal with WSL Football to become the official supermarket partner of the Barclays Women’s Super League and Barclays Women’s Super League 2.

The partnership aims to make healthy eating more accessible to children through the Tesco Free Fruit & Veg for Schools programme and also encourage people to attend the Barclays WSL matches.

Every attendance at a Barclays WSL and Barclays WSL2 match this season will contribute towards a donation from WSL Football to Tesco’s Fruit & Veg for Schools programme.

The retailer’s free fruit & veg programme helps children access fresh produce during the school day to support healthy eating habits from an early age.

Suzanne Quinn, Tesco customer director said: We’re very excited to partner with the WSL Football to help support our Free Fruit and Veg for Schools programme while driving attendance at matches this season.

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“We’re committed to supporting the health of communities around the country, and we know that keeping active and making healthier choices are fundamental to this mission.

“We’ve set an ambition to help one million children access free fruit and veg through our school and community programmes, and this partnership is a brilliant opportunity to raise awareness of that work through the growing popularity of women’s football.”

Additionally, the supermarket retailer is set to bring its product development and supplier base to back WSL Football with its health and nutrition agenda.

This business partnership aims to drive more visibility of the free fruit & veg for schools programme and improve access to healthy food for children.

Earlier this year the supermarket announced plans to double its Free Fruit & Veg for Schools scheme from September and launched a major marketing campaign to highlight the initiative.