Waitrose to target Scottish customers in Margiotta deal

Supermarkets

Waitrose is making inroads into the Scottish market after striking a deal with Margiotta, a 10-store convenience chain.

The Grocer reports that the supermarket, which has over 300 sites across Britain but only six in Scotland, will sell 600 products through its new partner.

Margiotta, based around Edinburgh and East Lothian, will stock Waitrose’s ready meals, prepared fruit and vegetables, vegan ranges and festive foods.

One store – in the capital on Dundas Street – began selling the products today, with six others following suit tomorrow.

READ MORE: Sainsbury’s & Waitrose ‘misleading’ customers on meat

Waitrose’s range will arrive in the two remaining shops next year following refurbishment work.

“Margiotta is… perfectly placed to help meet our customers’ needs in Scotland,” Waitrose executive director James Bailey said.

“We know convenience is key for many people and our partnership with Margiotta will play an integral role in helping us to make Waitrose food and drink even easier to enjoy.”

The supermarket is planning to forge more partnerships across the UK in a bid to reach more customers.

“We are delighted to be stocking Waitrose food and drinks in our stores… because of the new and increased range we can now offer,” said Margiotta managing director Franco Margiotta said.

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