A 50,000 sq foot Sainsbury’s has opened in Aylesbury, in what the supermarket called a “substantial boost for the local economy”.
Most of the workers in the Buckinghamshire town’s second Sainsbury’s are said to live locally.
The store offers 45,000 products along with a “Fresh Food Market”, which sells fruit and vegetables plus bread and cakes baked in-store.
Leftover food will be donated to Aylesbury Vineyard Storehouse, a local charity.
“We are delighted to be opening our newest store today,” Sainsbury’s property director Patrick Dunne said.
“It’s an exciting time of year in retail and the store looks brilliantly set to deliver for customers during the festive season.”
The news comes as insurgent grocers seek to snap up property and expand across the country.
Yesterday, Lidl announced plans to increase its number of British stores to 1100 by 2025, up from 880 at the moment.
Leaked documents this month revealed Amazon is plotting “aggressive opening programmes”, building 260 convenience stores in the next three years.