Asda selling beer on tap in sustainability push

Asda customers can “pick up a new tipple” at its Milton Keynes store with the opening of a draught beer counter.

Instead of pints, employees will pour litres into refillable containers to be “enjoyed at home”.

In a bid to cut down on plastic waste, the containers can be used again at the counter or returned for a deposit.

One litre – around 1.8 pints – will cost between £5.90 to £8.20.

READ MORE: Ex-M&S boss Stuart Rose appointed Asda chairman

The store will provide 12 beers on tap and intends to showcase “unusual beers from smaller and local breweries”.

Its current offering includes Pornstar Martini IPA from Redchurch Brewery and Fallen Brewing’s Chew Chew Salted Caramel Milkstout. 

“We want to bring new and exciting concepts into stores that have never before been seen by our customers,” business development director Matt Harrison said.

“The refillable element of the trial gives customers the chance to pick up a new tipple and make a small change to help them shop more sustainably in our Milton Keynes store.”

It marks the branch’s second recent sustainability initiative, opening a “refill zone” last week with 70 unpackaged products.

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