Regal Foods has announced a new two-year partnership with Bradford City AFC, which is scheduled to kick off in the 2022/23 season.
The partnership is set to see the company and the football club “reaching out to the local community”, engaging with the area and providing opportunities for the local population in Bradford.
The partnership said that it will be revealing the next stages of its plans for community outreach over the coming months.
The company has called itself a “Bradford-born business”, since its founding 20 years ago said that it aims to “build on something great” within the area.
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“Bradford is a special place and … it will always be our home – and one we are very proud of,” Regal Foods group sales marketing director Faz Ali said.
Bradford City chief executive Ryan Sparks added: “We are delighted to be welcoming Regal Foods as a club partner from next year, and are proud to be affiliated with another huge Bradford brand.
“A lot of credit must go to Davide Longo and his team for delivering another partnership which, in my view, will become a game changer for our football club.
“This partnership will help us continue our ongoing community work alongside Regal and we are looking forward to announcing further elements of it over the coming months.”