Pringles has announced plans to roll out 500 drop off locations for customers to dispose of its tubes, expanding its partnership with TerraCycle.
In providing more TerraCycle drop off points, the snack brand is aiming for consumers to be able to recycle in up to 85 per cent of UK council areas.
Kellogg’s, the company behind Pringles, is planning to roll out 700 TerraCycle recycling points by January 2022, in addition to the existing 330 ACE-UK bring bank points.
This is an increase from the 57 per cent of UK council areas that currently have access to Pringles drop off locations.
Pringles tubes will now have a new recycling label that highlights the initiative, the company revealed.
All empty tubes will be taken to a specialist recycling facility in West Yorkshire, operated by Sonoco Alcore, where the fibres from the recycled cartons will be turned into industrial tubes and cores.
“We want to do more to help people recycle their Pringles packaging as we continue to work on the development of a new tube,” Pringles sustainability leader Helen Potter said.
“At Kellogg we are committed to making all our packaging recyclable, reusable or compostable by the end of 2025. This is another great step forward.”