Ben & Jerry’s in YouGov top 10 despite ‘woke’ criticisms

FMCGMarketing

Ben & Jerry’s has reached a top 10 spot in YouGov’s ranking of popular snacks despite being branded “woke corporate ideologues”.

US pension funds this week threatened to sell their stakes in Unilever, its parent company, after the ice cream brand boycotted Israeli-occupied territories in the summer.

Last year, it urged Priti Patel to show more “humanity” with migrants crossing the Channel, prompting a furious rebuke from the home secretary.

However, the rows do not seem to have hurt its perception with the British public.

READ MORE: Ben & Jerry’s ‘woke’ boycott draws pension fund fury

YouGov polling, reported in Grocery Trader, show Ben & Jerry’s ranked 10th among snack foods, one spot behind ice cream rival Häagen-Dazs.

Walkers came top, while McVitie’s and Jaffa Cakes also got podium positions.

The pollster also produced a table of chilled or frozen foods, with Cornish cheesemaker Cathedral City reaching first place.

Birds Eye and Lurpak ranked just below, with rival cheese companies Pilgrims Choice and Seriously Strong also making the top 10.

Heinz had a good run on YouGov’s “dried ambient food”, getting to first place with its tomato ketchup and fourth with its baked beans.

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FMCGMarketing

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