Britvic has announced that it will be transitioning several of its on-the-go bottles to 100 per cent recycled plastic (rPET).
The company is set to move its single serve 500ml and 600ml bottles for 7UP Free, Tango, Lipton, Pepsi Max, Drench and Robinsons Ready to Drink to rPET by the end of September 2021.
The company also revealed that it will be adding Mountain Dew to its 100 per cent recycled plastic roster by December 2022.
According to Britvic, the transition will be supported with on-pack messages and a new Pepsi Max TV commercial.
The move comes after the producer revealed that 80 per cent of UK consumers think that it is important for manufacturers to use recycled plastic in their products.
A further 58 per cent of customers said that they would choose a soft drink company that states their use of recycled plastic over one that didn’t.
Some 60 per cent confirmed that they would return to a select store because it stocks recycled plastic.
The news follows the company’s move to change Lipton Ice Tea to 100 per cent rPET during summer 2021, and as part of its wider commitment to transition all of its plastic bottles to 100 per cent rPET by the end of 2022.
“At Britvic, we’ve announced our intention that all bottles produced and sold by us in GB will be made from 100 per cent rPET by the end of 2022,” Britvic commercial sustainability director Tom Fiennes said.
“We have already made huge progress towards this goal but are pleased to confirm the next step in achieving our target.,”
“The research we’ve commissioned gives us further insight into consumer habits and how these are impacted by sustainable efforts on behalf of manufacturers, retailers and foodservice outlets.
“This goes to show how important it is for retailers, and operators, to offer a range of sustainable products and that this can affect shopper loyalty.”